AIMS:

Knowledge Outcomes:

Upon successful completion of this program students will be able to:

• Obtain in-depth knowledge of marketing management, consumer behaviour, sales management, marketing research, service marketing, business ethics and international marketing.
• Demonstrate knowledge in business fundamentals including understanding of management science, economics, accounting, computing and information systems, organizational behaviour, business law and ethics;
• Have a foundation in science and liberal studies as delivered through the General Education program.
• Interpret, analyze, apply and implement knowledge to solve practical marketing problems across different types of businesses and industry, in a local and international environment.
• Understand the socio-economic forces affecting marketing as well as the strategic and administrative aspects of marketing
• Pursue postgraduate studies or professional qualifications in the field of marketing.

Skills Outcomes:

As a result of completing this program, students should have acquired the following skills and values:

• excellent written and oral communication skills;
• demonstrate analytical and critical-thinking skills necessary to make sound business and personal decisions;
• numeric and quantitative skills including data analysis, interpretation and extrapolation;
• effective use of communication and information technology for business applications
• effective self-management in terms of time, planning and behavior, motivation, self-starting, individual initiative and enterprise;
• self-awareness, openness and sensitivity to diversity in terms of people, cultures, business.

Duration

Most bachelor's degree programs are designed to require 4 academic years of full-time study, it starts in October, January.